I have mentioned Reviva Labs in several past posts, but I figured it was about time to give this product a proper review. I find it to be one of the best natural-ish (see ingredients notes) mascaras available for the price. Anyone who has tried natural mascara probably has hit a few duds; for whatever reason, this is a product that green companies really struggle to get right. I personally think that this product gets the closest to the performance of a mainstream mascara out of any that I've tried.
The formula is on the wet side, and when it's brand new I find it is really too loose to be volumizing. But if after about two to three weeks, it gets a bit drier, and that's when this formula really is able to build volume. The brush is nothing particularly exciting, it has natural fibers and is regular sized. That's why I love to layer this mascara with Jumbo Lash from Organic Wear. The Organic Wear mascara has the better brush — large and synthetic — while Reviva Labs has the better volumizing formula. Not to mention, unlike Organic Wear, this mascara doesn't make your eyes water like crazy.
I think the price point of a mascara is particularly important, because it is something that should be tossed every few months. This mascara is available in the five dollar range most of the time, so it can't get much better than that. Particularly because of the price, this has been my go-to for over a year. Overall, I recommend it if you need something cheap and effective, though I have a couple reservations about the ingredients.
Ingredients: Water, Beeswax, Copolymer, Isododecane, PEG-20 Sorbitan Beeswax, Glyceryl stearate S.E., Wheat Germ Oil, Magnesium Silicate, Kaolin, Cetyl Phosphate, Carnauba, Stearyl Alcohol, Panthenol, Cetyl Alcohol, Xantham Gum, Potassium Sorbate, Sodium Dehydroacstate. May Contain: Iron Oxides, Mica, Titanium Dioxide, Ultramarine Blue.
Ingredients notes: This mascara doesn't contain the most ideal ingredients list. It has an unspecific copolymer, as well as PEG-20 Sorbitan Beeswax, a substance that carries contamination concerns for 1 4-dioxane and ethylene oxide. I would prefer a cleaner ingredients list, but it is still safer than many drugstore and department store options.
Where to buy: $5.18 at iHerb.com, and $5.99 at Vitacost, $6.74 and up at Amazon.