Let me start off by saying that, in case you hadn't noticed, I have pretty high standards when it comes to makeup safety. I really won't use anything if there's even one ingredient I don't trust. That doesn't mean I really like going out of my way for good cosmetics. In fact, I used to love going to pick up out makeup at the drugstore. So when I recently noticed that CoverGirl had a new naturally marketed line, I really hoped it was for real.
According to the product description, the Natureluxe line is "a luxury makeup line that exchanges select heavier synthetics for carefully-chosen natural ingredients, while delivering a polished makeup look and a lightweight feel." First off, I noticed that the description is not very specific. How much of the ingredients are natural? Are there any big no-no's, like phthalates, that they do not use? This claim doesn’t seem to promise much.
A look over the ingredients and I see plenty of things I don’t like: synthetic colors and a paraben in the lipstick, propylene glycol (not natural) in the lipstick and foundation, phenoxyethanol in the foundation and mascara. I also have to admit there are several ingredients ranked in the moderate hazard zone that I don’t recognize. The lipstick and foundation have very high EWG ratings, and it's from the unspecified fragrance, which very well could contain phthalates.
This line likely does have less dangerous ingredients then their normal products, so maybe this is a step in the right direction. But they're not there yet. It is my hope that big makeup companies like this take a different approach to creating natural lines; they shouldn't settle for making these semi-safe products. The focus should be on natural ingredients before natural marketing. I genuinely hope CoverGirl and other big companies will come up with some better stuff in the future, because everyone deserves access to safe cosmetics.
Click through for EWG ratings and ingredients.